Ninth Ave Studios
Brand Essentials
SCOPE
Before
Kayla is a quirky adventure seeker and hopeless romantic who always has a camera in her hand. Her style is timeless yet full of personality. As her studio grew she wanted to rebrand under a different name and have a brand identity that showed off her personality but was also elevated, representing what it's like to work with her.
Kayla reached out to me because her branding no longer matched who she was or the level of clientele she wanted to attract. She dreamed of attracting the kind of clients that gave her creative freedom and wanted to book her for their destination wedding because they didn’t want to work with anyone else.
Branding done by Tenth House Creative
Web Design done by Maggie Murray Creative
After
We got clear on why she wasn’t feeling connected to her current brand and created a game plan on how to fix it.
First, we came up with a new name for her business—Ninth Avenue Studios—that would allow her to grow and expand her business in the future. Her new brand name felt elevated, polished, and professional (without losing personality).
Next, I designed a refined and feminine brand for her, anchoring into the signature colours people already recognized her for but adding new elements to make her new brand *feel* like her. I created fun elements, like custom patterns and illustrations of her loved ones’ birth flowers, to add more dimension and a personal touch to her brand identity.
The Result
Kayla has become one of the most sought-after wedding photographers in her area and is usually booked out a year in advance. Since rebranding, she’s been able to capture weddings in some of the coolest places: Palm Springs, Toronto, Mexico, Sweden, Italy, France and beyond.
