When you decide to go into business you know you need a logo and a website. Probably some photos. Oh, and a color palette and fonts.
All of that is part of your brand or your brand identity — those visual elements that people see that help them to connect with and then remember your business.
Often, we create our brand identity first. And, there’s nothing wrong with that. And sometimes that brand identity is spot on. But sometimes it also never really resonates. It’s ok but just doesn’t nail it, you know?
So how do you nail that brand identity? Well, one way is to start by identifying your values. Your values are going to drive just about everything from the way you operate your business to the decisions you make to connecting with your ideal client and audience. Bonus — your values are great subject matter for your website, your social media and your blog posts!
The only thing that is, to me, a step above identifying your values, is identifying your mission or your why. And knowing your values often can help to hone in on your mission or your why. Sometimes the mission and values could be just for the business and then you have separate ones for your personal life. I tend to think they are interchangeable. Especially if you’re a one person or small business.
To give you an idea of what I’m talking about, here are the values I’ve identified that are a must, there is no negotiating, and that not only do I want to live by and with but that my business needs to be structured around.
Consciousness – Mindfulness – Intention – Alignment – Accountability – Achievement – Balance – Calmness – Clear Mindedness – Commitment – Contentment – Improvement – Creativity – Dependability – Determination – Discipline – Enjoyment – Excellence – Expertise – Fairness – Focus – Freedom – Fun – Grace – Growth – Happiness – Health – Wellness – Service – Honesty – Humility – Insightfulness – Intuition – Love – Making a Difference – Practicality – Professionalism – Reliability – Resourcefulness – Security – Self-Actualization – Serenity – Simplicity – Ease – Stability – Strength – Structure – Uniqueness – Vision – Vitality – Gratitude – Abundance – Integrity – Magic – Empowerment
Holy crap! That’s a lot of values. But those are both personal and business related and some could be synonyms of others. So now the task is to divide them down some and/or determine which ones need to be fulfilled by my business or which ones I personally need to focus on for my business to be successful. For example, my business must bring me joy would be fulfilled by my business. Good health is necessary in order to run a successful business is a personal value. So I’m going to pull the top 10 for my business. The ones that must be a part of every aspect of my business and my work.
Does this mean that joy is embedded in every single second of every single project or task that I work on? Uh, no. That would be impossible, I think. Like troubleshooting a website that’s down does not bring me joy. But my integrity — another value — of serving my clients is important and so sometimes I part of my job is to do things that bring other people joy, like fixing their website.
If I look at the value of ease here’s how I can apply that to the above situation. Ok, so troubleshooting a website that’s down doesn’t bring me joy and it’s often not an easy task. So, how about I partner with a web developer who does love getting into the nitty gritty code pieces of a website and troubleshooting things? Yep, there’s ease for me.
Another value, magic. I incorporate some kind of magic or magical thinking into all of my work. Whether that’s in the client experience or how I operate. I also use magic as a content driver. You can also see how the imagery I’ve used for my logo and website have that magical vibe.
Anyway, I just wanted to share how identifying your values can really be the foundation to creating your brand.
Are you creating a new brand or in the process of rebranding and want to do it right? Don’t know where to start? Need some help with it all? Schedule a call with me and we can go over it together!